Seu Teté

“Seu Teté” is a branding project rooted in the untranslatable feeling of "saudade”—a deep, nostalgic longing that defines much of Brazilian culture. Created for a food brand inspired by the founder’s father and childhood memories in Arcoverde, Pernambuco, the project bridges urban life with the soulful traditions of Brazil’s countryside. The identity honors regional heritage through handcrafted aesthetics, poetic storytelling, and a visual language inspired by Cordel Literature. More than just a brand, Seu Teté is an ode to memory, affection, and the flavors that linger long after they’re gone.